ZENDAMABrand creator

Behind the house.

Lee Hee-Woon

K-garoo · 이희운

Brand Creator · Founder & Shipjang, K-garoo Works

Lee Hee-Woon (K-garoo) shapes the brand strategy and digital experience of the ZENDAMA project. His background in logistics, operations and product development connects the story of a brand to the way it reaches people.

Selected experience

2025 —

K-garoo Works

Founder & Shipjang · Experimental products, AI and brand experiences.

2020 — 2024

Coupang

OLP first cohort · Logistics automation, AGV robotics and operations leadership.

2018 — 2019

LG Display

Mobile Development Group PM · Sony and Apple display programmes.

2011 — 2016

Asahi Kasei

Staff · Japan’s MEXT Global Leaders Program track.

Academic background

Seoul National University Business School · Operations management and finance; 13th student president.

The University of Tokyo, Public Policy · New Space policy and Global Social Design Management.

Brand strategy, visual identity and digital direction by K-garoo Works. Culinary authorship and the founder’s story remain at the heart of ZENDAMA.

K-garoo Works